Crafting the elevator pitch for games and learning to the skeptical audience

Even with research, theoretical grounding, and real-world experience on our side, many of us find ourselves in the position of having to make an succinct and effective case for the link between games and learning to a skeptical potential participant or stakeholder.

Often, we need make this case at a crucial moment: Time is of the essence, there is almost always an audience waiting to hear how we respond to the skeptic, and lost credibility is hard to regain. How do we avoid rambling and blather in lieu of a quick, compelling, emotionally-affecting response?

  • Are there existing works out there that serve this purpose?
  • What are your success stories from similar situations?
  • What tactics should we definitely avoid?
  • Can we make something that fits on the back of a business card?

About Sam Anderson

Educational technologist at a large research university and former academic librarian at a small liberal arts college Games enthusiast and sometimes-game designer (mostly in the realm of analog roleplaying games) Convinced that game design principles and elegant game procedures have a lot to teach us about creating fruitful, challenging learning environments
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